Complainant: A. de Graaf – Wellington Combined Taxis
Advertisement: Green Cabs
Complaint: The advertisements for Green Cabs contained the claim: “… we are the first and only taxi company in New Zealand that is aiming to offset the carbon emissions from our vehicles….”
The Complainant, Wellington Combined Taxis, was of the view that the “carbon neutral” claim in the newspaper and radio advertisements was misleading.
The relevant provision was the Code of Ethics, Rule 2.
The Chairman noted that the matter involved two competitors in the market place. Accordingly, he ruled that the matter be heard with the attendance of parties pursuant to Rule 3 of the Complaints Procedures of the Advertising Standards Complaints Board. The Complainant was advised and requested to pay the hearing fee.
The Complaints Board sought confirmation from the Complainant that they wished to proceed with the complaint. Agreement was not forthcoming.
DECISION
Chairman’s Ruling
12 February 2008
Complaint 07/614
AWAP 07/016
Complainant: A. de Graaf – Wellington Combined Taxis
Advertisement: Green Cabs
Complaint: The advertisements for Green Cabs contained the claim: “… we are the first and only taxi company in New Zealand that is aiming to offset the carbon emissions from our vehicles….”
The Complainant, Wellington Combined Taxis, was of the view that the “carbon neutral” claim in the newspaper and radio advertisements was misleading.
The relevant provision was the Code of Ethics, Rule 2.
The Chairman noted that the matter involved two competitors in the market place. Accordingly, he ruled that the matter be heard with the attendance of parties pursuant to Rule 3 of the Complaints Procedures of the Advertising Standards Complaints Board. The Complainant was advised and requested to pay the hearing fee.
The Complaints Board sought confirmation from the Complainant that they wished to proceed with the complaint. Agreement was not forthcoming.
The Chairman ruled that the matter be withdrawn.
Chairman’s Ruling: Complaint Withdrawn