Ponoko make the Grey Lady

Ponoko in the NYTLoc­al start-up and Friends-of-Wel­ling­tonista Ponoko (among oth­er con­nec­tions to us they’re also part-spon­sor of our awards this year) have their pic­ture at the top of an inter­est­ing art­icle in the tech sec­tion of today’s New York Times. The art­icle talks about the rise of inter­net-aided design and mak­ing and describes Ponoko thus:

Ponoko, a com­pany based in New Zea­l­and, allows cus­tom­ers to upload designs for flat shapes that can then be snapped togeth­er like Ikea fur­niture. Mak­ing a pro­to­type can be as simple as cut­ting shapes out of card­board. Users then cre­ate a digit­al ver­sion and send it to Ponoko, which cuts the pat­tern out in met­al or wood with a laser.

There’s a fair head of glob­al buzz build­ing up around Ponoko, whose poten­tial extends far bey­ond the Times’ fairly neut­ral descrip­tion of what can be achieved with them today.

And as for us: well, we were very excited to note what looks like a pro­to­type of the highly sought after 2nd Annu­al Wel­ling­tonista Award trophy vis­ible on the table between Dave and Derek. So maybe this means we’ve made the Times as well?

Ponoko at TechCrunch40

some of the Ponoko teamPonoko is per­haps Wel­ling­ton’s hard­est to cat­egor­ise tech star­tup. The gen­er­al idea seems to be to around empower­ing ordin­ary people to design items that Ponoko will help them man­u­fac­ture and dis­trib­ute.

This admit­tedly sounds a bit vague until you’ve been immersed in the ser­vice, as sev­er­al of the Wel­ling­tonista (and many of our read­ers) have been. In fact, it’s now pos­sible to buy fel­low Wel­ling­tonista Sue’s designed-by-Sue, built-by-Ponoko jew­ellery via the Ponoko site, with more to come.

So we are all very excited about what Ponoko has to offer, and that view is shared by the people at Tech­Crunch, who invited them and a hand­ful of oth­ers out of a field of 700 start-up hope­fuls world wide to present to today’s TechCrunch40 con­fer­ence in San Fran­cisco.

This is a fant­ast­ic achieve­ment (the imme­di­ate evid­ence being the occa­sion­al 503 band­width errors on the Ponoko site after co-founder Dave ten Have’s present­a­tion) and we hope this is the found­a­tion for fur­ther and big­ger suc­cess!

The Wellingtonista Socialite Part I

It’s been a ban­ner week here at the Wel­ling­tonista Towers for drink­ing net­work­ing oppor­tun­it­ies. Yes­ter­day was the VIP night at Beck­on, tonight was a Ponoko show­case at the Para­mount, and tomor­row we’re meet­ing up to dis­cuss our evil plans for world dom­in­a­tion.

Find out what we’ve been up to after the jump.