The Wellingtonista

Random stuff about Wellington since 2005

Signs of the time – advertising we like

by Joanna on January 17, 2013 in Art, Joanna, Outdoors, Urban Issues

So many surfaces in Wellington are crammed with posters trying to sell us something, so we thought it might be nice to look at some of the advertising that actually looks good. This week, our favourite piece of advertising are these posters from Wellington Zoo.

Wellington Zoo postersThese absolutely gorgeous animals (there’s a red panda in the series too) are by Argentinian illustrator Christian Montenegro and the campaign was put together by Saatchi & Saatchi. Hurray for such a colourful and playful design! In fact, the zoo tells us that the posters are so popular that they’re actually giving them away to visitors, so now would be a really good time to visit, if our posts about close encounters hadn’t already convinced you (EDIT: they say on Facebook “From now until the end of the holidays (or when we run out, whichever comes first!) we are giving away A2 versions of these posters to Zoo visitors so make sure you pop in to see us soon” – just to clarify).

Okay, with every best there has to be a worst, and I think this offering to cruise ship passengers to really experience some Wellington culture speaks for itself: McDonalds, how exotic!

What signs/campaigns have you seen around that you love or hate? Let us know – leave us pictures or links in the comments.



Joanna McLeod

Joanna McLeod has started calling herself the Empress of the Internet because she can. As well as wrangling the other site contributors and Getting Shit Done, she likes to eat, drink and write in equal amounts. Yes, she would love to be invited along to your event in order to do those things. Joanna's also the best person to talk to if you're interested in advertising on the site.

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