We did­n’t even have to come up with that pun – it came pre­formed via Idea­log, in an art­icle which talks about how Wel­ling­ton is help­ing to make the web ‘cool’ again in New Zea­l­and.

With the likes of TradeMe, Pro­jectX (the lat­ter being the cre­at­ors of zoomin.co.nz), and, well, us, being based in our fair old town, not to men­tion those movie guys over at Weta, Wel­ling­ton is quickly mak­ing a name for itself as a hub of cre­at­ive tech­no­lo­gic­al endeav­our. As is poin­ted out over at the Pro­jectX blog…

Wel­ling­ton is hot­ting up with start-up fever. I know of 4–5 star­tups that are cur­rently in the pipeline. With Weta now scal­ing up in terms of people and pro­jects (more movies, anim­a­tion and games) , Wel­ling­ton is a buzz with all the activ­ity. There are going to be some good oppor­tun­it­ies for skilled people to work on some kick ass pro­jects.

Full art­icle here…