This ia friendly pub­lic ser­vice announce­ment that the object of much lust is the sub­ject of a doc­u­ment­ary about his being such an object of lust that screens tomor­row night on Prime at 8.30pm. Accord­ing to the IMDB entry, Frodo Is Great… Who Is That?!!,

The doc­u­ment­ary looks at the rise to celebrity status of NZ act­or and musi­cian Bret McK­en­zie, who appeared for 3 seconds as an extra in “The Lord of the Rings: The Fel­low­ship of the Ring”, dur­ing the Coun­cil of Elrond scene. His brief appear­ance sparked a huge inter­net fan-base ded­ic­ated to his “brood­ing pout” and “elvish good looks”. McK­en­zie has been dubbed “FIGWIT”, an acronym of “Frodo is Great; Who is That!!?”

So that’s prob­ably quite a nice war­mup to when Flight of the Conchords finally start screen­ing here on the 17th.