Fight’s The Power

Every­one loves a good apo­strophe cata­strophe. I was delighted to find this one at a chem­ist near the train sta­tion:

ORLY?

I was think­ing maybe it’s a product name, like “Dr Fight­’s Cold & Flu Rem­edy”, but real­ist­ic­ally it seems like just anoth­er sad case of a hor­ribly mis­placed apo­strophe.

duz no1 prfrd ne mor?