WOW sea­son kicks off today, as the city turns into the World of Wear­ableArt.

The Mon­tana World of Wear­ableArt shows kick off at TSB Are­na tonight, with the awards show on Fri­day night. The Welling­ton­ista Will be there to report on the 2010 win­ners and gen­er­al goings-on.

Most of the shows are sold out, but there are still a few $50 “restrict­ed view” tick­ets left to most shows — a good option if you’ve always want­ed to expe­ri­ence the extrav­a­gant WOW show.

But as always, there are oth­er ways of expe­ri­enc­ing the mag­ic of WOW.

WoW design­er Susan Holmes has a num­ber of her pre­vi­ous entries on dis­play at var­i­ous loca­tions around the city, inclid­ing the Muse­um Hotel, TSB Are­na and the air­port.

Var­i­ous Welling­ton retail­ers are get­ting crafty with their own ver­sion of Wear­ableArt on dis­play, com­plete with good­ie bags and oth­er prizes for lucky shop­pers.

And com­ing up on Sun­day 3 Octo­ber at Te Papa is Get Set Cre­ate, a one-hour chal­lenge for WOW design­ers to come up with a cre­ation.

So strap on your bizarre bra and get down with the WOW.