WOW sea­son kicks off today, as the city turns into the World of Wear­ableArt.

The Montana World of Wear­ableArt shows kick off at TSB Arena tonight, with the awards show on Fri­day night. The Wel­ling­tonista Will be there to report on the 2010 win­ners and gen­er­al goings-on.

Most of the shows are sold out, but there are still a few $50 “restric­ted view” tick­ets left to most shows – a good option if you’ve always wanted to exper­i­ence the extra­vag­ant WOW show.

But as always, there are oth­er ways of exper­i­en­cing the magic of WOW.

WoW design­er Susan Holmes has a num­ber of her pre­vi­ous entries on dis­play at vari­ous loc­a­tions around the city, inclid­ing the Museum Hotel, TSB Arena and the air­port.

Vari­ous Wel­ling­ton retail­ers are get­ting crafty with their own ver­sion of Wear­ableArt on dis­play, com­plete with good­ie bags and oth­er prizes for lucky shop­pers.

And com­ing up on Sunday 3 Octo­ber at Te Papa is Get Set Cre­ate, a one-hour chal­lenge for WOW design­ers to come up with a cre­ation.

So strap on your bizarre bra and get down with the WOW.