Remember when we asked you about what was filming that would involve a boy and a dog?
Turns out it was a New World ad. Of course. It’s making a big deal about how New Worlds are the only local supermarkets nationwide. Personally, I think the only big deal about something that a New World has done is give Maurice Bennett enough of an income to start Bennett’s Beer. But maybe that’s just me.
Imagine that you are a large Scottish Bank. You want to film a new advert. For no doubt good reasons you already have a short list of ingredients:
But no location. Yet. Hmmmm. Sheep. Where should you send your advert-wallahs?
New Zealand of course! But you also need an urban setting, and lots of production talent. Oh, and if there’s the occasional Stagecoach liveried bus then all for the cheaper (less sfx, you realise.)
And so your sheep and your advert-wallahs turn up in… Wellington!
They have a fine old time, too. In the airport, at the train station, and on a (digitally manipulated) motorway offramp, the suspiciously tidy sheep act the part of inert bank customers following each other around the place. But one brave ewe models the desired behaviour for all the other sheep to, er, follow: to breakaway and join the Royal Bank of Sheep!
Here at the Wellingtonista we won’t point out the irony inherent in using sheep to promote slightly more individualistic behaviour. Nope. Instead, we’d suggest a nice game of spot the fleeting Wellington locations, while having your day’s concerns soothed away in the Scotch Whisky balm that is Ken Stott’s voice.
Hat tip, and where to go to see this spot: the Best Ads On TV Blog.