Every­one knows that while Wel­ling­ton has a world-class, award-win­ning film pro­duc­tion industry, it’s been sorely lack­ing one ser­i­ous thing: a giant sign pro­claim­ing WELLYWOOD.

Well, our pray­ers have been answered! By June a giant WELLYWOOD sign will be erec­ted in the hills of Miramar, and will serve as a visu­al dis­trac­tion for pas­sen­gers suf­fer­ing a bumpy approach to the air­port.

Quoted in the Dom Post, May­or Kerry sez:

“The sign will be one of the first things people will see when they arrive in Wel­ling­ton. They will be left in no doubt that this is the heart and soul of New Zeal­and’s film industry.”

Unless you make the approach from the Lyall Bay end of the run­way. In which case, you will be left think­ing you’ve just arrived in Wel­ling­ton, not the world centre of the film-mak­ing uni­verse.

Oh, I sup­pose I should­n’t mock it. After all, the Hol­ly­wood sign turned that small Los Angeles vil­lage into a film-mak­ing centre second only to Wel­ling­ton.

And, to be fair, it’s a little embarass­ing that Mos­giel has a giant sign in the hills but Wel­ling­ton does­n’t yet.