Remem­ber when Wel­ling­ton Air­port, after the howls of protest and out­right mock­ery, backed off on its cringe-indu­cing Wel­ly­wood sign idea and prom­ised to go away and think of some­thing bet­ter to cel­eb­rate our film industry?

Well, they’ve had a good, long think about it, and this morn­ing’s paper announces that they’ve come up with a bril­liant idea:

A Wel­ly­wood sign.

Maybe we can all move to New Ply­mouth. We hear it’s nice.


As a side note, it’s par­tic­u­larly dis­tress­ing to see Celia Wade-Brown admit­ting her total power­less­ness:

Wel­ling­ton May­or Celia Wade-Brown said yes­ter­day that she did not sup­port a sign of any kind. “There are much more import­ant ways to pro­mote the film industry, and cre­at­ive digit­al, than with a sign. But the air­port did do a good job to see if there were oth­er phrases that were an improve­ment.”

We’re going to have to take your “Best Thing About Wel­ling­ton” Hon­our­able Men­tion away from you at this rate, Celia.