At the Wel­ling­tonista, we love us some live theatre and com­edy. About the only things we love more are bars and hard liquor, so when a PR com­pany offered us some vodka to give away as a pro­mo­tion for a com­edy show staged in a bar, how could we res­ist?

As it turns out, quite eas­ily. While “Did I Believe It?”, a par­ody of 1970s Brit­ish sci­ence shows, does indeed sound like it could be fun, as some of the more Anglo­phile Wel­ling­tonis­tas poin­ted out, it did sound an awful lot like “Look Around You” by the bril­liant Robert Pop­per and Peter Ser­afinow­icz. An awful lot like it. And you know what? That’s exactly what Pop­per and Ser­afinow­icz thought too.

After first express­ing sur­prise and con­sterna­tion on Twit­ter, they did the right and prop­er thing: they cre­ated a par­ody account for Did I Believe It (or at least, we pre­sume it was them). It’s funny, but not quite as ridicu­lous as the real Did I Believe It Twit­ter account, giv­en the lat­ter­’s trans­par­ent pro­mo­tion of the spon­sor’s product. And no inten­tion­al com­edy can even come close to the satir­ic­al man­age­ment-speak bril­liance of the show’s own PR:

“We’re really try­ing to rad­ic­al­ise the audi­ence exper­i­ence. We’re inter­ested in shift­ing and chan­ging the para­met­ers of how we tell stor­ies. The ulti­mate take out is [the audi­ence] have a really unex­pec­ted time … Around that time 42 Below were also look­ing to cre­ate some­thing exper­i­en­tial,” he says of the joint ven­ture.

Retro-com­puter nerds (or those who are merely old enough and sad enough to actu­ally remem­ber it) might also get a laugh out of the exhorta­tion to “Power up your over­head pro­ject­or and flick the switch on your Com­modore 64. Take a trip back to 1978…” Wait: a C64 in 1978?!

Don’t let us put you off: it could very well be a very amus­ing exper­i­ence. It would just be very nice if they did­n’t blath­er on about how rad­ic­al and ori­gin­al it is to stage a play in a bar (we’ve seen plays in Mighty Mighty, SFBH and the South­ern Cross, among oth­ers). And it would be really, really nice if they gave just a teeny bit of acknow­ledge­ment to the people who have already done the same thing so very very well.