The Wellingtonista

Random stuff about Wellington since 2005

No advertising? No way.

by noizyboy on May 11, 2007 in Sport

Hadyn originally posted this over at The Dropkicks, but since we used Wellington as the example (and the map looks so nice), it seemed appropriate to cross post it over here…

The gist of the story is that the International Rugby Board, in a bid to halt ‘ambush marketing’ around the venues for the 2011 Rugby World Cup (being held in NZ, didn’t you know?), is requesting a 5km advertising ban around venues where games are being played. To quote Hadyn…

Now without any bias, that is downright in-frickin-sane!

…which is entirely right. Take a look at what a 5km non-advertising zone around the Stadium would actually catch…

5km zone around the Caketin

…yep – pretty much the entire central city and inlying suburbs. Are all those dairies going to have to take down the hoardings of non-authorised soft-drink manufacturers? Will the buses have all their advertising removed for inner-city services? Oggi’s gonna take down all their billboards? Methinks: No. Way.

James Guthrie

James founded the Wellingtonista in 2004. He quickly enlisted many, actually talented writers so as to avoid having to do any actual work himself.

Greg May 12, 2007 at 1:27 pm

It would be nice to have no advertising in that area… but this is the wrong reason to implement it.

Anonymous May 14, 2007 at 12:35 pm
Anonymous May 14, 2007 at 12:21 pm

am curious as to HOW FAR the rugby people might take this…

For instance if a fan turns up wearing MIKE and official sponsor is MADIAS will they let into “the zone” and then into the stadium…

far fetched? check out what happened to a group of Dutch fans who were denied entry to one of football’s World Cup matches last year.

Hadyn May 14, 2007 at 3:38 pm

I beleive that story made the Dropkicks “dick of the week” awards.

noizyboy May 15, 2007 at 2:48 pm

hooray for us!

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