Hadyn orig­i­nal­ly post­ed this over at The Drop­kicks, but since we used Welling­ton as the exam­ple (and the map looks so nice), it seemed appro­pri­ate to cross post it over here…

The gist of the sto­ry is that the Inter­na­tion­al Rug­by Board, in a bid to halt ‘ambush mar­ket­ing’ around the venues for the 2011 Rug­by World Cup (being held in NZ, did­n’t you know?), is request­ing a 5km adver­tis­ing ban around venues where games are being played. To quote Hadyn…

Now with­out any bias, that is down­right in-frickin-sane!

…which is entire­ly right. Take a look at what a 5km non-adver­tis­ing zone around the Sta­di­um would actu­al­ly catch…

5km zone around the Caketin

…yep — pret­ty much the entire cen­tral city and inly­ing sub­urbs. Are all those dairies going to have to take down the hoard­ings of non-autho­rised soft-drink man­u­fac­tur­ers? Will the bus­es have all their adver­tis­ing removed for inner-city ser­vices? Oggi’s gonna take down all their bill­boards? Methinks: No. Way.