Conscious Consumers is organising New Zealand’s first Carrotmob.The basic idea of a Carrotmob is to organise consumers to shop at a particular business, if that business pledges to use the money to adopt more environmentally and socially responsible practices.  The business that wins the ‘mob’ of consumers is the one that pledges to use the biggest % of the money spent by the mob.

In this case, they’ve set a WORLD RECORD with Memphis Belle Coffee House pledging to use 201% of money spent by the mob to improve their energy efficiency – that is for every $1 spent, they will invest $2.01!! They have had an energy audit done already, so on the day they will indicate what kinds of improvements the money will be going towards.

So, want to help out? Get down to Memphis Belle at 38 Dixon St between 2.30-4.30pm this Saturday.
Need more reasons to go?

  1. Memphis Belle makes award-nominated coffee. Conscious Consumers are also TAWA-nominated!
  2. Memphis Belle also have the most delicious sticky pastries ever.
  3. We’re not into objectifying hospitality staff, but if we were, we’d totally be marrying all the Memphis Belle staff. So you can look, but don’t touch.
  4. Other excitement on the day includes live music, our friends the Amazing Traveling Photo Booth, and free allgoodbananas.

Hope to see you all there!  It would be great if you could bring your own reusable coffee cup if you have one. For more infomation, check out the Conscious Consumers site.