The carrots! They are mobbing!

by Joanna on April 8, 2011

Conscious Consumers is organising New Zealand’s first Carrotmob.The basic idea of a Carrotmob is to organise consumers to shop at a particular business, if that business pledges to use the money to adopt more environmentally and socially responsible practices.  The business that wins the ‘mob’ of consumers is the one that pledges to use the biggest % of the money spent by the mob.

In this case, they’ve set a WORLD RECORD with Memphis Belle Coffee House pledging to use 201% of money spent by the mob to improve their energy efficiency – that is for every $1 spent, they will invest $2.01!! They have had an energy audit done already, so on the day they will indicate what kinds of improvements the money will be going towards.

So, want to help out? Get down to Memphis Belle at 38 Dixon St between 2.30-4.30pm this Saturday.
Need more reasons to go?

  1. Memphis Belle makes award-nominated coffee. Conscious Consumers are also TAWA-nominated!
  2. Memphis Belle also have the most delicious sticky pastries ever.
  3. We’re not into objectifying hospitality staff, but if we were, we’d totally be marrying all the Memphis Belle staff. So you can look, but don’t touch.
  4. Other excitement on the day includes live music, our friends the Amazing Traveling Photo Booth, and free allgoodbananas.

Hope to see you all there!  It would be great if you could bring your own reusable coffee cup if you have one. For more infomation, check out the Conscious Consumers site.

John D April 19, 2011 at 9:55 pm

I’d rather chew my arm off and feed it to my dog than support the “carrot mob”

Joanna April 19, 2011 at 11:27 pm

How does your dog feel about that idea?

John D April 20, 2011 at 12:10 pm

How does my dog feel?
My dog eats dead seagulls and festering fish. My arm would be a tasty morsel in comparision.

Tom April 20, 2011 at 1:30 pm

I’m just curious about what you find so distasteful about it. The silly name? Memphis Belle itself? The idea of supporting a local business to help it become more energy efficient?

John D April 20, 2011 at 3:00 pm

Presumably most businesses try to get as energy efficient as possible. It makes good business sense.

Why do we need a “mob” (sounds slightly fascist to me) to persuade them?

I will be actively avoiding all businesses endorsed by The Mob carrot or otherwise.

Tom April 20, 2011 at 5:52 pm

It wasn’t anything to do with persuading them: it was about supporting them by buying their goods. Presumably, Memphis Belle were completely behind the idea, since it takes a bit of capital to invest in efficient equipment: it might make business sense, but a lot of businesses don’t have the cashflow to invest up front to get the long-term savings. You might want to read about what actually happened before leaping to cynicism.

Consumers are often urged to boycott businesses that are doing bad things; this aims to take a more positive approach by encouraging people to bring their business to someone who is doing good things. Doesn’t sound particularly fascist to me, and the use of the word “mob” is presumably derived from “flashmobs”.

Ben July 19, 2011 at 3:36 pm

neat idea. I like the cool picture above of the carrots hugging.

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